We offer at least one vegetarian meal and at least one meat meal every day. But what's more popular--meat or vegetables?
Well, it turns out that among our customers, meat dishes are about twice as popular as vegetarian items: about 31 percent of the menu items we've sold have been vegetarian, not counting drinks and desserts.
And looking at our individual bestsellers in each category, we've sold about 20 percent more orders of our bestselling meat item, slow-cooked spicy barbecue baby back ribs, than we've sold orders of Japanese soba noodle salad, the biggest-moving vegetable dish.
Then, we took a look at how meat and vegetarian preferences varied across the places we deliver. It turns out, vegetarian meals are more popular in the East Bay: 68 percent of the East Bay zip codes order a higher percentage of vegetarian meals than the company average, while only 5 percent of San Francisco zip codes did so.
The map below shows where vegetarian meals are more popular--a deeper green means a higher percentage of veggie meals.
Vegetarian meals where the most popular in Oakland area zip 94611, where they made up a little more than 34 percent of meals sold, while carnivores apparently cluster in the Richmond-area zip 94121, where just under 24 percent of meals were vegetarian.
Are you as excited for baseball season as we are? To help get in the spirit SpoonRocket has got just the thing! Join us as we count down to one of our Bay Area baseball teams’, The Giants Home Opener on Monday April 13th . We have the perfect lunch to help you get in the baseball spirit and feel like you’re at the game. Here at SpoonRocket we’ll be serving up some delicious Grilled Bratwurst Sausages and Cracker Jacks along with a special item to help prepare you for the game.
Having trouble growing out your beard so you can look more like your favorite Giants player for good luck? We gotcha covered! When you purchase your meal(s) on Monday be sure to ask your driver for your very own FREE faux beard, talk about getting into spirit!
Want to show off just how spirited you are? Then take a photo with your faux (OR REAL!) beard and post it to Instagram. Tag @spoonrocket and #Spoonrocketplayoffbeards for a chance to win FREE SpoonRocket food for a whole month! Thats a Grand Slam deal!
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If you haven't heard already, we here at SpoonRocket are animal lovers - hence, we're super excited to celebrate National Pet Day! When you purchase your meals today and tomorrow, make sure to ask your driver for a delicious FREE treat, courtesy of VetPronto, for your dog or cat.
Think your pet is the cutest of them all? Prove it! Post a photo of you and your pet with #srPetDay on Instagram for a chance to win prizes from SpoonRocket & VetPronto!
(Photo: M., a SpoonRocket employee, with her 9 week old maltipoo, Chloe. Think your pet can out-cute Chloe?)
Follow us on Facebook & Twitter to find out how you can earn bonus pieces!
A few bonus tasks
1. Post a pic of your SpoonRocket meal with #SRbingo on Instagram or Twitter
2. Tweet with #SRbingo to tell us why you love SpoonRocket
3. Order our Cookies & Cream Cookie along with your meal
4. Post a photo of your Easter Egg with #SRbingo on Instagram or Twitter
Got 4 in a row? Here's how to submit
Email email@example.com with your bingo board (fill out the answers and your personal code). Or tweet us your board!
Week 2 Tasks
Monday (3/30) - Try out our new Homemade Beef Chorizo & Cheese Enchiladas!
Tuesday (3/31)- Experience our the delicious Korean Style Mixed Plate
Wednesday (4/1) - Indulge yourself with the new Tarragon Chicken Fricassee
Thursday (4/2) - Finish your meal with our Chocolate Snickers
Friday (4/3) - Treat yourself to our Grilled Salmon
(You'll get a bonus piece if you order 3 days in a row! You are only eligible for this bonus piece if you have completed at least one other task.)
Week 1 Tasks
Monday (3/23) - Try out our new California Rolls!
Tuesday (3/24)- Try out our scrumptious Roasted Butternut Squash & Kale Salad
Wednesday (3/25) - Order 2 meals & share a meal with a friend!
Thursday (3/26) - Make a date with our "Fleur de Sel" Caramel Cupcake
Friday (3/27) - TGIF - have some of our Famous Ribs or Mac & Cheese
Saturday (3/28) - Order 2 meals & share a meal with a friend!
Sunday (3/29) - Try out our new Cheese Tortellini!
Check back later for Week 2 tasks!
This week we are introducing our new data series entitled Delish Data to highlight some of fun and interesting facts we have picked up along the way. Our inaugural post is about the rib preferences in the Bay Area after testing more than 50 preparations. Enjoy!
Pork and beef ribs have been a SpoonRocket staple since June 2013. Just a few months after America first watched Kevin Spacey commandingly wipe barbecue sauce from his mouth on House of Cards, sweet soy-glazed beef short ribs made their debut on our menu, followed the next day by Kansas City-style barbecued pork ribs.
Since then, SpoonRocket's delivered more than 50 types of rib entrees, from Carolina, Kansas City, Memphis and St. Louis -style barbecued pork ribs to Korean-style pork spare ribs and chili-glazed beef short ribs.
But which of our ribs are the most popular?
SpoonRocket's slow-cooked spicy barbecue baby back ribs are the company's single bestselling menu item, and the bestselling rib item in every single zip code we do business. But because they're so popular, they've been on the menu 50 times, giving them a bit of an advantage over our other rib offerings.
So we decided to look at which items in each zip code command the biggest market share on the days they're offered. That is, when a particular kind of rib meal was available, what percentage of orders on those days were for that item?
As you can see in the map above, those slow-cooked spicy baby back ribs are still a favorite: they're the top rib in 6 of the zip codes we serve. But by that measure, they're actually beat by slow-roasted baby back ribs, which top the charts in 6 zip codes.
Tied for third place, dominating four zip codes each, are the SpoonRocket house baby back ribs and our chili-glazed short ribs, the first beef rib meal on the list. And coming in next are the roasted barbecue ribs, which take the top spot in three zip codes.
Generally, pork proved to be the preferred meat, though 16 percent of zip codes go more for those chili-glazed short ribs or another beef rib item, like Emeryville's favorite ginger-glazed short ribs, or the Korean barbecue beef short ribs popular in the northwest part of San Francisco.
If all of that is making you salivate, just make sure to log on to SpoonRocket's website or app for rib day each and every Friday.
7 lucky customers who order Spinach & Cheese Ravioli will find special green shamrock-shaped ravioli. Make sure to take a picture before you eat it! Post and share on Facebook to win $20 worth of SpoonRocket credit!
And here is a limerick for you too!
No Green Today? No problem.
"I'm not wearing green today," thought Susie
Boy, was she in a doozy
Grabbing her phone from her pocket,
She ordered SpoonRocket
And covered herself in green smoothie.
To celebrate the Ultimate Pi Day (3.14.15) we are pleased to offer a special pie themed menu. We have savory pies, we have sweet pies. We have vegetarian pies and we have meat pies. And as a Pi Day special, we are offering our banana cream pie for just $3.14!
Check out how we celebrate Pi Day here at SpoonRocket:
Starting today, you will see a change in how we are charging for our meals and service. You will now see separate charges for the meals and a delivery fee.
Since the very start of the company, we have blended the two charges into one simple price. The goal behind this new change is to create more transparency. Many of you have asked as prices change -- why is the same meal being offered for a different price?
The answer is sometimes our prices change because of the cost of food and sometimes the price is affected by the costs of hiring and managing drivers. Having the meal and delivery fee exposed provides a better understanding of the overall cost to you.
As we institute this change we have actually been able to lower the cost of some of our meals and you will see this reflected in their price today. The delivery fee will be itemized in the checkout field.
While we have been able to market the idea of “free delivery” with the old pricing model -- it is a real cost. Losing “free delivery” means we gain transparency.
As a company, we are working hard to scale the business and be able to reduce costs to our Rocketeers. It is part of our company mission to make this service accessible to everyone. We will continue to make Good Food Fast and Affordable for you.
Thank you for being great Rocketeers!
Steven & Anson